5 Reasons Why Your Mobile App Doesn't Get Enough Downloads

5 Reasons Why Your Mobile App Doesn’t Get Enough Downloads

Today, mobile applications have become an integral part of the user’s life. By developing a mobile application, a company can adapt its strategy and maintain an online presence. Small and medium-sized businesses can compete on an equal footing with big companies through mobile apps in today’s always-connected world. However, many of them fail to make more revenue from mobile apps simply because they do not adhere to certain rules, regulations, and knowledge.

Make sure you avoid the top 5 reasons why mobile apps fail to give your app the best chance of success.

1. Lack of Originality

Some apps fail over a short period of time owing to a lack of original material. Mobile app developers are enticed to copy other apps in their eagerness to have a running app, which will almost certainly fail. First and foremost, mobile app developers should take their time to research and create a distinctive app. It’s also a good idea to use the Unique Selling Proposition (USP) to elaborate on the product’s relevance and distinctiveness.

2. Don’t Optimize Mobile App

In today’s time, mobile apps are in trend. And, even many large companies are generating huge revenue through their mobile app. While looking at the trends, many business owners leap into it without understanding how they fit into the bigger picture of digital sales and marketing. The most common blunder is launching an app too soon with any strategy or planning. Customers expect apps to be entertaining as well as functional. So, build an app with a simple design along with essential functionalities. And optimize your app from time to time to provide a better user experience.

3. Poor UI/UX

UI/UX of the mobile app plays an important role in the success of the mobile app. No doubt your app idea is good, even you have built an app with clear intact, but you may fail to grab the attention of the users due to the lack of proper design elements or dull UI/UX. And this is the biggest reason why most mobile apps fail.

The user interface (UI) is the one feature that not only grabs but also retains consumers’ attention. The user interface (UI) of your mobile app is recognized as its initial impression. You also have your app screenshots ready to upload to the App Stores when you launch your mobile app, resulting in your users will take the time to read the app description underneath.

4. Not Choosing A Platform Wisely

Your business’s revenue is heavily influenced by the platform you use. Don’t get frustrated if you can’t figure it out. Make an effort to contact and speak with your mobile app development company in India or developer. If they’ve worked in the field of mobile app development before, they’ll know how to maximize revenue from your company’s mobile app using a specific platform. With the right mobile app development, you can achieve what you want.

5. Lack of Monetization Strategy

A good app monetization plan, in addition to design, development, and marketing, is a crucial aspect of any mobile app development. The goal of a mobile app’s monetization strategy is to generate a consistent and reasonable flow of income.

According to a Gartner report, just approximately 0.01 percent of mobile apps will be financially viable by 2018. Other causes of app failure have been observed. However, it appears that this is the most common reason for the financial failures of mobile apps.


For every business owner, it’s critical to make well-thought-out decisions. Do proper market research, follow the best UX design techniques, learn through popular apps in the market, keep app testing on priority, and look for the best mobile app development services then build your own mobile app. After launching the mobile app then make marketing and app monetization tactics for better results. This can mean the difference between your app’s failure and success.


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