The use of mobile apps is rapidly increasing in the world. Many business owners believe that once they have invested their money in developing their mobile app product, that will be end of it their focus. Here, we ask you a question that “are you sure that once your app is ready to be released to live, your work is done?
The truth is, when your application is released to live, that is the moment the actual journey of your product starts. It therefore becomes imperative for you to nurture your product by making more upgrades, removing bugs that were discovered after the application was live, improve user experience, give utmost importance to “User Journey Mapping” and “Persona creation” as these are the most important factors which yield great results for business owners. The application can’t get success if these parameters are ignored. You can’t overlook the app upgrades, changes and other improvement related expenses as these expenses open up new doors for you to take your application to the next level.
Any mobile application development, whether it be Cross-platform app or a native app, basic business app or any complex application or whatever the type of app it may be, it demands maintenance, upgrades, changes and improvements. It needs detox every few months. It is like a strident challenge to develop a perfect app right away. Once the application is launched in the market, business owners get to know many things like the areas where app requires improvements, changes in the user experience, changes according to the demands coming from the targeted audience. Nobody can really predict how your target audience in the field is going to use the app by any means. Many times, it has been that the features implemented in the app are failed to tackle the audience in a way that was anticipated by business owners. This is the reason; the app maintenance is a recurring and most crucial task for every app which is developed to cater a particular targeted audience. So, if you have an idea of developing an app, it is really wise to consider not only the development cost, but also an approximate cost of maintaining an app.
How much does it cost to maintain an app?
It is difficult to answer as it entirely depends upon the complexity involved in the app, technology based on which the app was developed, the platform the app was built for and much more. If the code of the app was sloppy, the app will surely require a considerable amount of maintenance. Hence, you can see there are different perspective regarding the cost that a business owner needs to maintain an app. However, experts usually estimate it to be 15% -20% of the total development cost.
This cost can be estimated as:
1. Cost for Content generation in the application
2. App promotion (Appstore optimization) that helps increase downloads organically.
3. Features Enhancements: like code modification, new technology integration, upgrading platforms etc.
There can be some other elements that can cause you to invest money for app maintenance:
1. Server Cost which is estimated to be ($20-$60) per month.
2. Push Notifications $10/ month
3. SMS gateway: $5-$10/ month
4. Additional unpredictable events:
Why is that important?
The answer to this question is very simple: Every business owner who develops an app for his business must consider the maintenance cost in order to keep the application fresh, error-free, keeping an app secured & safe from glitches and finally upgrade UI and UX etc.
However, lets discuss it in detail why app maintenance cost is important?
1. Keep your application safe:
As you can see that many mobile manufactures keep on updating their smartphones and upgrading their operating systems. Hence, as soon as the OS is upgraded, you must ensure that your application is compatible to that new version. If it’s not, then some of the features of your app may stop working for the user and the user will longer be able to store his full confidence in your digital product. It subsequently leads to an uninstallation of your app. Hence, the app requires a maintenance cost in order to keep it safe from glitches and flickering issues like we described above.
2. Upgrade the UX/ UI Part
Once your app is launched, you must ensure that the app is on latest trends of UI and UX and meets all quality obligations. The app UI and UX should be very appealing to the user. Experience should be outstanding so that the user should have no reason to uninstall the application.
3. Secured Payment Gateways are crucial
If the user who downloads your app feels that his payment details are not secured, then he will not use your app. Hence, the business owner has to address this very concern of the user so that he uses the app with confidence and his payment related detail remains in safe hands, never to be misused. It is imperative that your app meats
4. Build a long-lasting Goodwill
A bug-free and technologically advanced app solidifies your reputation and a long-lasting relationship with the user. The user can never keep an application in his phone which does not live up to his expectations or does not produce a good user experience. A user will be able to store his full confidence on your app only when it works properly and meets his satisfaction level.
5. Get rid of downtime:
A downtime can be disastrous for business owners if not taken care of in advance. It leads to a huge revenue loss. In order to avert any possibility like downtime, there are many ways that can be taken such as: Regular Updates of code, making the app compatible to the latest technology. Preventions related to the hackers. Therefore, the app maintenance is very much needed so that we can prevent these situations to occur.
We all know how mobile application is important to run a business with huge profit. If you already have mobile app and investing huge money in its maintenance then you can hire mobile app developer or mobile app Development Company in India to save maintenance costs.